With the development of modern society, exhibitions have become an important channel for all walks of life to promote their own brands, display products and expand the market. Among the many exhibitions, the Shanghai exhibition has attracted great attention because of its large scale, large number of participants and influence on the industry. So, what is the basic content of Shanghai exhibition design?

First of all, in the design of the Shanghai exhibition, a very important content is the layout of the booth. The booth is the basic platform for enterprises to display products and convey information to the outside world. Good booth design can attract the attention of visitors, and thus improve the exposure of enterprises. In the booth layout, enterprises can pass the characteristics of products and corporate values through creative display walls, unique display tools, attractive props and other ways. At the same time, the reasonable use of booth space to show the types, characteristics and functions of products is also one of the important contents of booth design. Secondly, the basic content of Shanghai exhibition design also includes the display of exhibits. As the core of the enterprise to participate in the exhibition, the exhibits are directly related to the visitors' cognition of the enterprise's products and brands. In the exhibition of exhibits, enterprises need to develop a reasonable display plan, classify and arrange the products, so that they can be more exquisite display to visitors. In addition, focusing on the physical display and operation demonstration of the product can also increase the visitors' intuitive perception of the product. By demonstrating the uniqueness, innovation and practicality of the product, it attracts more attention and market attention.

In addition, the basic content of Shanghai exhibition design also involves the creation of the overall atmosphere of the exhibition. The atmosphere of the exhibition not only refers to the connection between the booth and the booth, but also includes the layout of the pavilion and the supporting facilities for visitors. Enterprises can create a good environment for visitors through reasonable lighting, sound music, background board design and other means. At the same time, considering the experience of visitors, providing some rest areas, drinking areas and tour services is also one of the very important contents of the exhibition design. By carefully creating the overall atmosphere, companies can improve visitor satisfaction and the overall quality of the exhibition.

To sum up, the basic content of Shanghai exhibition design includes booth layout, exhibit display and overall atmosphere creation. Through creative booth layout, exquisite product display and good exhibition atmosphere, enterprises can better display their products and brands and attract more visitors and market attention.