In today's competitive market, the exhibition has become an important way of enterprise promotion. The exhibition design, as one of the core elements of the exhibition, has been highly valued by the majority of enterprises. So, what are the basic contents of exhibition design? First of all, exhibition design needs to consider the overall planning and layout of the booth. A good booth layout can effectively attract the attention of the audience and attract more potential customers. Therefore, in the booth design, we need to take into account the size, shape, position and other factors of the booth, as well as the rationality of the display and the rationality of the streamline layout. Only the overall planning is proper, in order to provide strong support for the subsequent design and construction of the booth.

Secondly, the exhibition design also needs to consider the image of the booth. At the exhibition, the booth is the facade of the enterprise, which directly represents the image and brand value of the enterprise. Therefore, the design of the booth should be consistent with the culture, positioning and promotional themes of the company. Through color matching, lighting layout, exhibition style and other means, the booth can show the characteristics and personality of the enterprise, attract the attention of the audience, and enhance the brand awareness and memory.

In addition to overall planning and image building, exhibition design also needs to focus on the functionality and practicality of the booth. The booth is not only a place to display enterprise products and services, but also a platform to carry out business negotiations and communicate with customers. Therefore, in the exhibition design, we need to reasonably arrange the display rack on the booth, the space for displaying products, the business negotiation area, the rest area and other functional areas. Only by optimizing the design of these functional areas can we enhance the practicality and business value of the booth.

In addition, the exhibition design also involves the color matching, the selection of decorations, and the streamline design of the booth layout. In the choice of color, we should take into account the brand color of the enterprise, but also pay attention to the coordination and collocation of colors. When choosing decorations and displays, you need to take into account the characteristics and display effects of the product, and pay attention to personalization and innovation. In terms of booth layout, it is necessary to take into account the flow line and guidance of the audience, try to avoid congestion and congestion, so that the audience can visit and experience smoothly.

In summary, the basic content of exhibition design includes the overall planning and layout of the booth, the image of the booth, functional and practical considerations, as well as color matching, decoration selection and booth layout streamline design. Through reasonable consideration and grasp of these elements, enterprises can create a unique booth, enhance brand image and market competitiveness, and achieve the maximum benefit of exhibition publicity and promotion.